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Service Academy Business Mastermind


May 3, 2019

Episode link: https://www.sabmgroup.com/eric-johnson

Eric Johnson (USNA '08) is the Founder of Trident Coffee, home of America’s finest cold brew.  Using their signature blend, they handcraft their cold brew coffee for 18 hours then infuse it with nitrogen in a ready-to-go can. The result is the smoothest, creamiest cold brew coffee on the market with a sweet chocolate and caramel flavor.  At Trident Coffee, their mission is to continually create a community experience and connect people over a cup (or can!) of coffee.

In this episode, Eric and I discuss:

  • The story behind why he crafted his best-selling cold brew
  • How he landed his first customer and grew his business through distribution
  • The funny story about why he decided to start a business after attending a career conference

Connect with Eric Johnson:

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Special thanks to Eric for joining me this week.  Until next time!

-Scott Mackes, USNA ’01