Oct 10, 2017
"I started off with a very narrow focus. I wasn't trying to be everything to everybody." -Dan Lesniak, USNA '02
Dan Lesniak graduated from the Naval Academy in 2002 and is the founder of the Orange Line Living Team, a real estate company based in Arlington, VA. He began his career in real estate in 2012 after having successful careers both as a Naval Submarine Officer and Defense Contractor. His hyper-local strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year. Since then, Dan’s team has become one of the top 35 teams in the nation and number one in Virginia as ranked by Real Trends. Dan is the author of the book, The HyperLocal HyperFast Real Estate Agent.
In this episode, you’ll learn:
- How to use the Segmentation, Targeting and Positioning (STP) framework to identify potential markets
- How to hire the right people for your real estate team
- Why you shouldn’t target friends and family when starting out
- How to use Craigslist to create demand for properties to get new listings
Enjoy!